215. The New Media Landscape: Trust, Transparency, and Transformation

For your communication to be credible, you can’t just say it — you have to do it.

Want people to believe what you say? According to Richard Edelman, the words you choose only get you halfway there. To build real trust, he says, you have to practice what you preach.

“Action builds trust,” says Edelman. “If you don't do something, you can't talk about it.” As the president and CEO of Edelman, a leading global communications marketing firm, Edelman is widely recognized for his thought leadership in marketing and PR, especially on issues related to corporate trust, brand reputation, and social responsibility. His annual Edelman Trust Barometer reveals a sobering reality: "Two-thirds of people believe leaders lie to them now, business leaders, government leaders, even journalists." For people and organizations that want to rebuild trust, whether in a one-on-one relationship or with a customer base of millions, Edelman’s advice is simple: "Decide, do, communicate."

In this episode of Think Fast, Talk Smart, Edelman and host Matt Abrahams explore strategies for winning trust when traditional authority no longer guarantees it. In an age of skepticism, Edelman's insights show that sustainable trust comes not from perfect messaging, but from consistently aligning your actions with your words.

Episode Reference Links:

Richard Edelman158. Hope for Cynics: Building Trusting Relationships through Communication

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Chapters:

(00:00) - Introduction(03:06) - The Evolution of Trust(04:17) - Rebuilding Trust After a Breach(05:10) - Leaders as Influencers(06:22) - New Media Ecosystems(08:06) - The Role of AI in Communication(09:26) - Key Qualities for Future Leaders(10:26) - The Final Three Questions(16:51) - Conclusion

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One of the most essential ingredients to success in business and life is effective communication.
Join Matt Abrahams, best-selling author and Strategic Communication lecturer at Stanford Graduate School of Business, as he interviews experts to provide actionable insights that help you communicate with clarity, confidence, and impact. From handling impromptu questions to crafting compelling messages, Matt explores practical strategies for real-world communication challenges.

Whether you’re navigating a high-stakes presentation, perfecting your email tone, or speaking off the cuff, Think Fast, Talk Smart equips you with the tools, techniques, and best practices to express yourself effectively in any situation. Enhance your communication skills to elevate your career and build stronger professional relationships.

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